Why Every Listing Should Be Professional Staged


Top agents know that home staging is a vital part of any successful sale. Only 1 out of every 10 home buyers are actually able to see the potential of a property. It’s extremely difficult for most people to get a real feel for size & scale of a room and to see past other people’s possessions. A professional home stager will accent the home’s assets and camouflage its flaws by depersonalizing, de-cluttering, adding focal points, rearranging existing furniture to create intimate & inviting seating areas, and accessorizing to create emotional connections for buyers.

Most professional home stagers will start by working with what the homeowner has on hand (existing furniture, accessories, lighting fixtures, etc). Stagers keep their own inventory of home accessories and partner with furniture rental companies that they can call on if needed. Whether you decide to use a professional home stager for a one-time consult or give them the task of furnishing and decorating an entire home, most stagers will work with you to fit your needs, timing, and budget so that you can sell your home faster and at a higher dollar value!

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Below are the “Top Ten Reasons You Should Professional Stage Your Home” taken from the Home Staging Resource, the first and one of the only accredited staging and redesign training programs by the Real Estate Staging Association (RESA).


1. You Will Make A Lot More Money

According to a 2014 Zillow Survey of Real Estate Agents, hiring a professional home stager is the second BEST investment a home seller can make in the process of selling their home.

2. Your House Will Sell Faster Which = More Money and Less Headache & Stress

A National Association of Realtors survey found that the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less than list price; and 24 weeks averaged more than 10% less than list price.

3. The Cost of Staging Doesn’t Cost A Dime

In a Home Gain Survey of over 2,000 Realtors, it was discovered that the aspects of home staging typically provided a 399% return on investment!

4. Most Home Sellers Cannot View Their House Objectively

If you can’t see objectively, you can’t “package” effectively. Have a staging professional get your home into its most advantageous condition for showing.

5. Your Online Photos Will Stand Our Among The Competition

According to a NAR profile of buyers, over 95% of buyers are searching for homes online first before deciding to visit. Give buyers a reason to drive to your home by having multiple photos of beautifully staged rooms that will stand out among the competition!

6. Only 10% of Homebuyers Can Visualize the Potential of a Home

That’s why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.

7. The Longer Your Home is on the Market, the Lower the Price Will Be, so STAGE FIRST!

According to a National Association of Realtors survey, homes that sold after 4 weeks on the market sold for 6% less than ones within the first 4 weeks. Don’t be in a position where you hae to lower your price…have your house staged!

8.The Money You Make on the Sale of Your Home May Be Tax Free and the Money You Spend On Staging Could be Deductible

Take advantage of a possible tax-free capital gain by getting every dollar possible while getting a possible tax deduction for spending on staging services to improve and sell your home! (*States may vary, so please consult your accountant)

9. Leaving Your House In “As Is” Condition Will Only Help Sell The Competition

Competition can be stiff and buyers have very high expectations, as well as choices. Successful agents know that the key to competing is professional staging because it creates compelling online presentations, drives buyer traffic to the home, and turns prospects into buyers.


You will have the satisfaction of knowing you have done absolutely everything possible to affect a quick sale of your most valuable commodity and for top dollar. Don’t leave money on the table!